I help leaders make better decisions about creative work, teams, and systems.
Designed for those who collaborate with creative teams and want to develop a fluent, informed creative voice.
WHAT I THINK / WHAT I DO
Creative work can, and should, drive business results. I’ll give you the tools to achieve ROI through confident, modernized creative leadership.
01 Improved collaboration techniques to keep creatives inspired
02 AI-integrated workflows that preserve your brand’s originality
03 Guaranteed better outcomes for your most important campaigns
What’s Most Helpful to You?
1 — Coursework
Get immediate clarity on creative leadership. This is a self-paced experience to develop the language and systems needed to lead modern creative work more effectively.
Timeline: 1-7 days
02 — Consulting
We will partner to solve your specific creative concerns — addressing systems, caliber of work, or whatever hidden breakdowns exist. Choose from 2 consulting models.
Timeline: ~2-6 weeks
03 — Campaign Work
Creative direction for CPG campaigns and launches. These projects can be fully led by me, with my team, or in partnership with your internal team. This is where it all began!
Timeline: ~4-12 weeks
Course Preview
“Creative Fluency for Non-Creative Leaders”
The vocabulary of design, creative ideation and branding. Leaders will learn the language to communicate their creative perspective, give feedback, and convey why something isn't quite working.
ABOUT ME